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上汽集團

展現中國汽車品牌自信 以C2B模式革新行業發展道路

上汽大通品牌戰略暨首款互聯網定制SUV D90全球首發

 dangqian,zhongguojingjiyijinruxinchangtai,qichechanyedezhuanxingshengjizhengqiheledangxiagonggeicejiegouxinggaigeheguoneixiaofeishengjideyujing。zaijishufangmianfazhandexinchangtaijiushichuangxinfazhan、chuangxinqudong。weiyouchuangxinnenggouqudongzhongguoqichepinpaizhanlveshengji,zengqiangzhongguopinpaizixin,xingchengweizhongguoqichefazhandexinchangtai。

上汽大通品牌戰略暨首款互聯網定制SUV D90全球首發

 2017nian4yue19ri,shangqidatongzaishanghaiguojichezhandewutaishang,yi“weilaiyilai,changxingtianxia”weizhuti,tuichulejianxingc2byewumoshideshoukuandaguimozhinengdingzhisuv d90deliangchanchexing。

 tongshiliangxiangdechexinghuanyoud90siquatqijianban、d90liangquathaohuaban、d90siquatyueyeban、t60pikaxiaoshuangpaisiqugaodipanguov-atqijianban、t60pikayueyeban、kuantiqingkefcv80ranliaodianchiqiche14zuoshangjieban、kuantiqingkev80shangjieban、kuantiqingkev80shanglvban、chundiandongmpv eg10qijianban、rv80 cxingfangche5zuo6amt,fenbiezuoluoyushanghaiguojiahuizhanzhongxin1haoguanhe3haoguanzhantai。

上汽大通品牌戰略暨首款互聯網定制SUV D90全球首發

 shangqidatongcicidejitiliangxiang,dailaidebuzhishikuajiequanchanpinxiandejingxi,huanyouyifenzhongguoqichepinpaichuangxindelinianhechaoyuedexinxin。“muqian,zhongguoqichehezi、zizhupinpaiquanyewuliandejingzhengjibenshangchuyuzhanlvexiangchijieduan,shichangjiaolicixiaobichang。suizhuzhongguopinpainenglitisheng,rencaidepeiyanghejilei,yijiwomenduizhongguoshichanghexiaofeizhededongcha,zaishichangzhanyoulv、jueduixiaoliangyijipinpaiyingxianglifangmian,zhongguopinpaideyoushizhujiantixianchulai。”shangqijituanfuzongcailanqingsongbiaoshi,“shangqidatongquelile‘keji、xinlai、jinqu’depinpaihexinlinian,zhengshiyaozaishangqijituan“diandonghua、zhinenghua、wanglianhua、gongxianghua”de“xinsihua”zhanlveyinlingxia,zaichanpinjishushili,yewumoshichuangxin,quanqiushichangbuju,xinnengyuanzhinengjishudengfangmian,bijianhezipinpai。

 weizhashiguancheshangqijituan“shisanwu”zhanlvemubiao,jiangchuangxinzhuanxingheshengjifazhanzhanlvechixuyinxiangshenru,shangqidatongzishangerxia,shouxianshizhuanbianlinian,zouchugudingsiweimoshidegaoqiang,jiezhuhulianwangpingtai,yuyonghuzhilian。erhailiangdeyonghuxuqiuheyijianfankuijileichengdedashujuku,douzhuanhuashengchenglezuizhenshidezhongguoxiaofeixuqiudongcha。yezhengshideyiyudashujuhezhinenghulianjishu,shangqidatongchenglidashujuyunyingzhongxin,rangyonghuxuqiuqudongyewu,yishujufenxiqudongcongchexingguihuadaoshengchandequanyewulian。

 ershangqidatongdechuangxinzhiluhuanbuzhiyuci。zouchubianjie,ronghuabianjie,jiunengkandaolanhai。shangqidatongchengli6niandeshijianli,zhanzaishangqijituanzhegejurendejianbangshang,yituoqiangdadetixihechanpinjishushili,shixingguoneijihaiwaichexingtongbukaifa,chuantongdongliyuxinnengyuanchexingtongbukaifa,jiangushengchanziliaoxingchanpinheshenghuoxiaofeixingchanpin,shangchengyongcheliangyibingju,qianzhanjishutiqianchubei。pingjiechayihuadetixijingzhenglihequanqiushiyedeyewubuju,shangqidatongzouchuleyitiaojingcaifenchengdechuangxinzhilu。

 實力來自用戶參與,D90這樣切入中高端SUV細分市場

 d90shicicishanghaichezhanzhong,shangqidatongzhongdianzhanshidechanpin,bujinjinzaiyutashishangqidatongqieruzhonggaoduansuvxifenshichangdedaibiaozhizuo,gengyinweitade18gechanpinshilidian,doulaiyuanyuyonghudecanyu,doushiyonghuheshejishi、gongchengshizaic2bdeliniankuangjiazhixia,naolijidangdejieguo,shi“jitizhihui”dejiejing。

上汽大通品牌戰略暨首款互聯網定制SUV D90全球首發

 shangqidatongzixingdajian、ziwoyunyingshuzihuapingtai“woxingmaxus”,yijianliluntan、shangcheng、diaoyandenggongneng,bingjileile60wandefensiyonghucanyudaozhengche“dingyi、kaifa、renzheng、dingjia、peizhi、gaijin”dequanliucheng。

上汽大通品牌戰略暨首款互聯網定制SUV D90全球首發

 chaoguo5midequanchicunshencai,shishangwanmingyonghuxuqiujuedingde,zhengshizhegejueding,rangshangqidatongxuanduiled90zhenzhengdeshichang,zuochuleciqianzhongguopinpaixiangzuodanyinweiquefashujuzhichiercongmeiyouguodechangshi,bacheshenchangdulachangdao5mi。

上汽大通品牌戰略暨首款互聯網定制SUV D90全球首發

 d90zuichudechicun,shichechang5200mm,chekuan2050mm,zheshishangqidatonggaocengquedingde,danshejituanduifaxian,dabufenkehutamenrenweichetaichang、taikuanle,zaichengshilibuhaokai。zenmeban?guancheququanwei、quzhongxinhuadec2bhexinjiazhiguan,yonghushuodesuan,tuifanlingdaodeyijian,jiagaolecheshengaodu,yasuoleyixiekuandu,jiyougaodaweimengdeshiye,youweifangbiantingchezuochulediaozheng,zheyigexiaoxiaodexijie,zujianc2bdejiegouzhuyilinianzaid90kaifaguochengzhongyiyiguanzhideyingxiang。

上汽大通品牌戰略暨首款互聯網定制SUV D90全球首發

 yuanchuangdupogaodesheji,shizhongguobentudeshejishigenglejieguorendexihao,suoyicaihuizaiwaixingshang,buyinchexingdeyingpaierzhuiqiuchunyingpaidesheji,gengduodezhaoguzhongguoxiaofeizhexiangyaodewenzhongzhongdaizhuyundonggandeganjue,qianlianbaqi,yaoxianliuchang,erchetoudebabianxingmantianxingjinqigezha,huanyouneige21cunlunquangengshiyonghuzhijiecanyudejieguo。

上汽大通品牌戰略暨首款互聯網定制SUV D90全球首發

 yinweiyou3wanmingyonghucanyudingzhi,d90chaochutongjichedegaojiganyoulegengmingquedefangxiang,gaoditai、tangsuzhongkongtaidaifengxian、shuangsedapei、3dzuheyibiaopanyixiliesheji,doukeyirangrenzhaodaozuojinhaohuasuvlideganjue。zuoyihemenbanshang,zhuanmenzhenduiyonghudeyijian,jiarulehenduohaohuasuvdouweibipeibeidelingxingfengxian,dangran,huanyouzhongguoxiaofeizhezuixihuandequanjingtianchuang……keyishuo,zaineishishejishang,d90meiyibudoutazailezhengquededifang。

上汽大通品牌戰略暨首款互聯網定制SUV D90全球首發

 youleshangqihealidelianyin,tongxiangneibuziyuandeshangqidatong,ziranzaichezaihuliankejipeizhishangyekanqiguoneizuigaoshuizhun,biaopeideshitongjizuidachicunde12.3cunchaodazhongyangxianshiping,dazaileshangqializuixindezhinenghulianxitong。shangqizizhujuntuanrujinzuikanjiade“hulianwangqichebenling”,shishizaixiandeqiangdagongnengrangnided90nenggouzidongzhifu;shoutingzaixianyinle、youshengduwu;shiyongzaixiandaohang、yuanchengkongzhi、yuyinjiaohu、lvxingfenxiang;huannengjinxingotakongzhongyuanchengdiedai。d90deshangqializhinenghulianxitonghuankeyiheyundongxiangji、wurenji、diandongpinghengchedengzuiindehulianwangchanpinjiaohu,shishimanzunideyuleheshejiaoxuyao。keyishuo,alidedumenwugong, d90budanxidelexinfa,gengshiwuzhuangdaoleyachi。

上汽大通品牌戰略暨首款互聯網定制SUV D90全球首發

 dangran,d90de“renxing”zhichuhuanzaiyu,badingzhihuadegainianguanchuandaolexingnenghepeizhicengmian,tadapolebiaozhunpeizhidegainian,zaid90shangnihuankeyiduijihusuoyoudehexingongnengyupeizhijinxingdingzhi。tabujinshigedizilihenyingpaidesuv,youshishisiquhefenshisiqukexuan,huanshiyigeduomianshou,chuleqiyouchexing(2.0t,165kw(224ps),zuidaniuju360nm)、weilaihuanhuitigongchaiyouchexingkegongxuanze,shenzhihuankeyixuanze2-3-2huo2-2-3deng8zhongzuoyibuju。gezhakuanshi、lunquankuanshi、baoweisheji、paiqiguanyangshi、neishifengge,shenzhisiqumoshiweilaidoukeyijinxingxuanze。

上汽大通品牌戰略暨首款互聯網定制SUV D90全球首發

 更值得一提的是,在D90背后和用戶一起“造車”的汽車設計師,工程師,項目管理團隊都來自中國,他們不僅有著自己的設計理念和風格,更懂得如何滿足中國消費者的需求,并能把每一個訴求點,都恰如其分的表達在產品之上,這背后從設計到研發,從供應鏈管理到品質把控,都體現了中國汽車品牌在專業水準上,已經不輸于任何國外汽車品牌。假以時日,我們堅信中國本土的設計師和工程師將站在世界舞臺上,并贏得世界級榮譽。

上汽大通品牌戰略暨首款互聯網定制SUV D90全球首發

 打通汽車行業C端和B端任督二脈,C2B造車厚積薄發

 d90dedutezhichu,zaiyuchanpinshilijingyanzhiwai,duyoudec2byewumoshiquanyewulianjianxing,yeshichejieshouchuang。

上汽大通品牌戰略暨首款互聯網定制SUV D90全球首發

 duiyushangqidatonglaishuo,c2bdeyewumoshi,juebushikongxuelaifeng,ershigenzhiyulishi、xianshiheweilaizhizhongde,shengchangzaiqiangdadeneibutixihewaibuhuanjingzhizhongde。

 yaozhenzhengshixianqianduanxuqiuyuhouduanyanfa、caigou、shengchanzhizao、fuwudedatong,c2bshizhenzhengdefangxiang,danc2bbushiyigejiandandeguocheng,zheyaoqiuzhengchechangshangcongneibuyunyingnenglidaozhenggeguannianshang,douyaojuyoutianrandebiangejiyin。

上汽大通品牌戰略暨首款互聯網定制SUV D90全球首發

 “zaiqichexingye,shangqidatongzhiqiran,zhiqisuoyiran。tongguoyewudeleiji,womentichubingluoshilec2byewumoshi。xuanzezheyifazhanmoshi,shangqidatongjuyoutianshi、dili、renhedeyoushi。”lanqingsongbiaoshi,c2bdeqidianjiushigexinghuadingzhi,zaishangqidatongchuanglizhichu,huanmeiyoudedaoshichangrenkezhiqian,budebujieneixieheziqiyebuyuanyijiededingzhihuachengdufeichanggaodedingdan。yinci,congyuanxianshejidechengyongchedaguimoshengchanfangshizhuandaogaizhuangdemoshi,xingchengleliangzhongshengchanfangshihunhedequanxinshengchanmoshi。neibuyunyingtixidechuangxinmanzulexiaoguimodingzhihuadegexingxuqiu。muqianweizhi,shangqidatongdetegaidingdanbilidadao 40%,chaoguo 20000 zhongchexingdezuhepeizhi,jianlileyouxiaobaozhengxiaolvhezhiliangdexiaopiliang,dingzhihuadeliuchengheguifan。zhebianchengweileshangqidatongshixingc2bdeyoulitiaojian,suzaoleshangqidatongyushengjulaidedna,congerweishixianzhinengdaguimodingzhidiandinglejianshidejichu。

 deyiyujishudejinbu,shangqijituanshimuqianguoneiqichexingyexinxihuashuipingzuigaodegongsi,shangqidatongsuoyoudeyewudoushijianlizaishangqijituanzhetaoqiangdadexinxixitongzhishang,congchanpinsheji、zhizaoxitong、wuliu、caigou、yingxiao,daocaiwushenqing,shangqidatongdatongle“chanpinshuju—gongyikaifa—xianchanggongyizhidao”dengquanguochengdeshujuchuanshu,nengzuodao“genzongdaomeiyigelingjian”,zheshidezuoweibduandeyanfashengchanhuanjie,youledashujudeyunyinggujia,deyizaigongyinglianshangwanchenglingbujianchanpinzhilianxiaofeizhededianfushigeming,yong“touminggongchang”deshengchankeshihua,shixianzhinengdingzhi、anxuzhifu、quanshigenzong、yuanchangrenzheng、yonghuzhiliandezhenshijiazhitiyan。

上汽大通品牌戰略暨首款互聯網定制SUV D90全球首發

 shangqijituanhealidelianyin,yerangyunjisuan、dashujuyunyong、zhinenghulianjishudexinxianxueyezhurudaoleshangqidatongdec2bmoshizhizhong,yidonghulianwangdeqiangdazhichuzaiyu,tahuodeshujudechengbendafuduxiajiang,chucundeshujuliangfaneryuelaiyueda,zheweishangqidatongyonghulianwangsiweifangshiheshouduanyunyingcduantigonglezhuashou。

 除了之前提到的“我行MAXUS”線上互動平臺已經邀請用戶直接定義、設計和驗證,上汽大通此次還在上海車展上,發布全新的上汽大通“我行”智能互動平臺測試版,自此用戶可以直接參與到選配,和定價測試環節。在這個過程,信息是雙向的,客戶可以直接給到自己的需求和期望值,作為企業又可以不斷得獲取客戶需求,讓上汽大通在生產和信息化環節的體系能力外化成實實在在的用戶價值。所謂供給側改革,抓手也就在其中。

上汽大通品牌戰略暨首款互聯網定制SUV D90全球首發

 datonglecduanhebduandeshangqidatong,shijishangyejiudatonglezhongguoqichepinpaide“renduermo”,zaic2bdemoshixia,qicheqiyekeyizhijiehekehuduijie,fanxiangtuidongqicheqiyezaishejilinian、zhizaogongyidengfangmiandetisheng。cujinqiyegongyingshangzuzhinengli,qiyeshejiyanfatixi,qiyehexiaofeizhe、gongyingshanghudongpingtaijianshedengdailaizhidefeiyue。

 youcidailaidegengshenyuanyingxiangzaiyu,zhongguoqichepinpaijiangbuzaiyikaoyinjinbierenluowudechexinghuoshijiandanmofangbieren,ershinengzaicduanshujuhebduanxinxihuadejiehezhixia,budannengshejichuleisid90yiyang,juyouyinlingxingdechanpin,shenerhoufaxianzhi,yijididechengbenhelinghuodeshenfa,qiangxianzhuangxianxifangchangdaodegongyegeming4.0,bingqieshiyongzhongguorenzijide《zhongguozhizao2025》luojiheyujing。

上汽大通品牌戰略暨首款互聯網定制SUV D90全球首發

 大通速度破界而來,中國品牌自信崛起

 qichexingyeneidegongshishi,shangqidatongzaishangqijituandedalizhichixiashixianlekuaisufazhan,chuangzaolebeishouguanzhude“datongsudu”。

 zai“datongsudu”debeihou,shixialuxiangfengyongzheshengdedanliang;2011nian,shangqidatongdeshoukuanchanpinv80zhengshituixiangshichang,jinrudaoyouguatoulongduandekuantiqingkeshichang。zaizhegexiaxiaodexifenshichang,shangqidatongyongliangniandeshijianjishenxingyeqiansanjia,yizhanchengming。2014nian,shangqidatongjinruzhonggaoduanmpvshichang。duonianyilai,zhegexifenshichangtongyangyoukuaguopinpailongduan。g10yi15-25wanyuandejiagerushi,zaicibabukenengbianchengkeneng。jinniandiyijidu,g10zaibeishangguangshenyixianchengshixiaoliangmengzeng88%,chengweidanyichexingpingjunshoujiazuigaodezhongguopinpai。

 zai“datongsudu”debeihou,shiduiziwodejianchi,yinweidachulezijidefenggehetese,zaihaiwaishichangshang,mianduiqunianqingxingshangyongcheshichangzhengtidimi(tongbizengchang2%zuoyou),chukouquleng(tongbixiahua23%)dezhuangkuangxia,shangqidatongnixiershang,qudele2016nianquannianzhengchexiaoliang46123liang,tongbizengchang32%;chukouxiaoliangtupo7008liang,tongbizengchang47%deyeji。youqizaizaiaodaliyahexinxilanshichang,budanzhizhulezhongguoqichepinpaixiahuadequshi,erqiezaiaodaliyashichangzhanyoulvjinciyufengtian,xinxilanshichangzhan19%。zaihaiwaishichang,shangqidatongdechanpinyijingchukoudao42geguojiahediqu。qizhong,fadaguojiashichangchengweiyidaliangdian,chanpinzhuyaoxiaowangaodaliya、xinxilan、aierlan、yingguodengfadaguojia。2016nian,shangqidatongshiaodaliyashichangxiaoliangdiyidezhongguopinpai。

 zai“datongsudu”debeihou,shirenzhishengjidebuduanziwogexin。

 zaiqianjingxianghaodefangcheshichang,shangqidatongzhengshuaxinxingyeguyouderenzhishuiping,congchuantongdeqichezhizaoshangxiangzonghefuwushangzhuanxing。yikaozhu“fangcheshenghuojia” quanshengtaiyewuliandazao,shidepingtaichengweifangcheyonghuxianshangzhinengfuwurukou,zhidaodatongfangchehouduandefangchesheji、shengchan,goujiandatongfangchezhinenghua、shujuhua、hulianwanghuadefuwuyuyingxiao。zaiquanguo18gehexinchengshibujufangchezulinyewu,zhiliyuchengweizhongguofangchediyipinpai。

 zaixinnengyuanjishuhezhinengjiashiyanfalingyu,shangqidatongdesuduyekuaiyujingzhengduishou,henzaojiuxingchenglezijiduyoudejishuhekaifanengli,congchundiandongkuantiqingkedeev80daog10dehunhedongli,naizhijijiangtuichudexinnengyuankuajieche,qianzhanxingdefazhan,zhenglaiyuanyuduixiaofeishengjihejishujinbuderenzhishengji。

 zai“datongsudu”debeihou,shiduiqichexingyeguyoubianjiedewanquanxiaorong,zaichanpinshang,shangqidatongxingchenglekuantiqingke、pika、minivansandadianxingshangyongchepingtaiyumpv、suv(crossover)liangdakuajiechepingtaide“liangyibingju、kuajiefazhan”degeju,d90yizhinengdingzhihuadapolexingyebianjie,weizhongguopinpaidefazhantigongleyizhongquanxindefazhanweidu。gengyongc2bdeyewumoshi,huajielejishu、chengben、shijianhezuzhidebianjie。zaic2byewumoshidefangxiangzhixia,shangqidatongbudangoujianlechanpinxingnengkuaisudiedaihefuwushangkuaisudiedaisuoxudezuzhibaozhangtixi,gengyouleyuzheyimoshixiangshiyingdeyixilierenzhishengjinengli。

 shangqidatongdekuaisufazhanyizaizhengming,zhongguopinpaiqicheqiyedefazhanzhiluzaiyu,zhiyaoganyuzaisiweimoshishangdetupo,jiumeiyousuoweidehonghaishichang,zhiyaoshanyuliyonghulianwanghedashujujishu,jiumeiyoudianfubuledeguyoutiximoshi。zhiyaoganyujianchizijidefenggebingqieyongyukuajieerxing,jiumeiyoubunengchaoyuedejingzhengduishou。

 2017年上海國際車展,上汽大通將證明:中國汽車品牌, 我行!

上汽大通品牌戰略暨首款互聯網定制SUV D90全球首發

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